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We’ve just returned from the Melbourne Reed Fair and a huge thanks to all customers, new and existing, that joined us at our stand over the past week.

The new Autumn Collection was received extremely well, with both our Erstwilder and ATTICA ranges selling strongly. In particular, Erstwilder’s ‘POLKABILLY’ range sold strongly, with its original 50′s inspired characters with a polka dot finishes catching customer’s attention and interest.

So here it is… Our number one BESTSELLER from the fair…. Bev and the Flying Balloon!

It’s almost here! The Full Ertswilder and ATTICA collections are set to be launched at the Melbourne Reed Gift Fair tomorrow – come find us at #1322 if you’re heading there!

As a reminder, for those who won’t make it to the Melbourne Fair, we’ll be exhibiting at the following Trade Fairs in Feb:

• Sydney Fashion Exposed  Fair (12th-14th Feb at stand #4740)
• Sydney Reed Fair (25th-29th Feb at stand #8022)

Don’t forget, our full collection can be found on our website www.lookeastaustralia.com as of MONDAY 6th FEB.

Make sure you check out a few ‘We Love’ boards from the upcoming ranges – and just wait til you see them in person!

Also, have a look at one of our campaign shots from our Erstwilder shoot – a very big thank you to the very talented Kirra Jayde (kirrajayde.com), hair and make up by Krystal Skinner and modeling by  Jess, Sheena and Krystal.

We’re bursting with new lines and cannot wait to launch them all in less than 2 days at the upcoming Melbourne Gift Fair – come find us at #1322 if you’re heading there!

For all those who won’t make it to the Melbourne Fair, we’ll be exhibiting at the following Trade Fairs in Feb:

• Sydney Fashion Exposed  Fair (12th-14th Feb at stand #4740)
• Sydney Reed Fair (25th-29th Feb at stand #8022)

However, our full collection can be found on our website www.lookeastaustralia.com as of MONDAY 6th FEB.

We had our Autumn Campaign shoot last week and I wanted to say a very big thank you to the very talented Kirra Jayde (kirrajayde.com), hair and make up by Krystal Skinner and modeling by Jordin Emmett. We couldn’t have done it without you ladies! Check out one of the shots below!

As a little teaser, have a look at a few of the ATTICA collections, namely the PATTERNISTA and ROYAL BUDIOR ranges… what do you think?!

More teasers to follow soon…!

Last week, we launched a selection of the upcoming Autumn range (see below), and with a few massive fairs nearly upon us, It’s time to let you know our plans for brand spanking new collection!

Over the next month, Look East will be exhibiting at 3 Trade Fairs and releasing more than 300 new lines!

Here is how it’s all happening:

TODAY - Special early release of our Autumn Collection on website

4th – 7th Feb 2012 - Melbourne Reed Gift Fair (stand #1322) ** including the full Autumn Collections

6th Feb 2012 - release of full ATTICA and Erstwilder Autumn Collection online

12th – 14th Feb 2012 - Sydney Fashion Exposed (stand #4740)

25th – 29th Feb 2012 - Sydney Reed Gift Fair (stand #8022) ** including 70+ new designs from our Indian ‘Handmade with Love’ collection

27th Feb 2012 - realease of full Autumn ‘Handmade with Love’ Collection Online

We hope to see you at the upcoming Fairs and wish you all the very best for 2012 and beyond!